The US Army & Army ROTC College Football Tour was launched in early autumn of 2002. Scheduled to coincide with important homecoming football games gave the program an added edge in providing maximum student exposure, as well as additional local and national media coverage. The US Army & Army ROTC '65 Adventure Village Multiplex provided students with a co-ed interactive survival training apparatus involving rock climbing, rappelling and cargo net climbing. Not only did it generate quality student leads for the US Army & Army ROTC, it also enhanced US Army & Army ROTC's image and branding at each university.