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The Life-O-Matic tour was a fashion tour which visited high profile colleges and universities across the country reaching more than 369,000 students. ICC partnered with a featured magazine to select male and female students to participate in modeling clothes from Lane Bryant and Express to Tommy Hilfiger and Polo. The tour currently showcased title sponsors with interactive booths and activities. It offered a unique opportunity to showcase, sample or discuss products and/or services which allows students to question, sample and personally experience the given products. The tour provided a targeted cost effective venue, which showcased products or services in an entertaining and constructive environment. Each sponsor targeted specific health related issues that concerned students of this generation.
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