Most marketers agree that college students are the trend setters and consumers of tomorrow. Unfortunately, they are among the most difficult to reach. Even when they are not busy studying and attending class, they have extremely varied and unpredictable viewing, reading and buying habits, making them almost impossible to target. Unless you take the message to them.

ICC’s College Tours bring the products and services that college students want right onto their doorstep. For over 20 years, ICC has helped create events that offer great free programs and activities for college students, while helping marketers reach this elusive audience.

"College students are eager customers, but because of busy lifestyles, they are difficult to reach. Studies show students watch less TV., listen to less radio and are less likely to read a major daily newspaper than others in their age group".

Through ICC’s association with The BACCHUS and GAMMA Peer Education Network (www.bacchusgamma.org), ICC creates a natural tie-in with the most influential collegiate organization on today’s campuses. BACCHUS is the oldest student leadership organization committed to the education, training and support for alcohol abuse prevention and related student health and safety issues. Through education and activities, BACCHUS promotes healthy lifestyles by advocating informed, independent decision making, and respect for state laws and campus policies.