|
The Collegiate Health & Fitness Tour concept used a proven cause related marketing approach. The tour was a traveling exposition bringing music, entertainment and exciting health & fitness related activities directly onto college and university campuses. The exposure was a two day event which offered a unique opportunity to showcase, sample and discuss a full line of products and or services in an exciting and contemporary manner at 100 of the largest and highest profile colleges and universities in the country, making it the largest on campus marketing event in the history of college marketing! The tour gained instant credibility with access to the premier campus locations. |
